During the first half of the 1990s, Arctco continued to enjoy impressive success, making its entry into the personal watercraft market and recording 21.5 percent annual growth in sales and 21.7 percent annual growth in net income. By 1994, when the company generated $268.1 million in sales, Arctco had surpassed the revenue volume recorded by Arctic Enterprises before its death knell had reverberated throughout Thief River Falls in 1981. As the company planned for the late 1990s and the new century ahead, prospects for future growth were encouraging, bolstering confidence that the coming years would bring continued success to the thriving company.