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Arctic Cat history


  As harmful as waning snowmobile demand had been to Arctic Enterprises' business, however, conditions in the industry after the shakeout was completed placed the Thief River Falls concern in what could be regarded as a stronger position. Much of the competition in the United States had been weeded out, and Arctic Enterprises continued to reign as the largest producer of snowmobiles in the country. Recovery was quick in the late 1970s, sufficient enough to enable the company to finance the acquisition of its second boat manufacturer in 1977, when Arctic Enterprises purchased the Lund Boat Company and gained control of its manufacturing facilities in Minnesota, Wisconsin, and Manitoba, Canada. Sales by the end of the year flirted with $100 million, reaching $99 million, while the company's market share had been bolstered by the departure of many of its competitors, rising to an impressive 25 percent. The following year, in 1979, sales soared 61 percent to $175 million, by which point the number of snowmobile manufacturers in the country had been whittled down to six. Once again business was booming, and the company was exiting the 1970s much as it had ended the 1960s, with its business interests moving forward on all fronts.


1979 Arctic Circle newsletter


1979 Arctic Circle newsletter


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