When Edgar Hetteen saw his first snowmobile, his reaction
was immediate, leaving no question about his feelings. 'I
wouldn't have anything to do with the thing at first,' he
later recalled, 'I told my brother-in-law, David [Johnson],
he had wasted our time and money building it and I wanted no
more of it.' For someone who would spend nearly every waking
hour for the next ten years trying to arouse widespread
enthusiasm in snowmobiles, Hetteen's words marked a
decidedly chilly beginning to what would become a lifelong
love affair. Hetteen, who would go on to found the
predecessor company to Arctic Cat and, by doing so, position
himself among the handful of pioneers in the U.S. snowmobile
industry, was more concerned at the time about his farming
equipment fabrication company than the curious sled that
greeted him upon his arrival in Roseau, Minnesota. The year
was 1955 and Hetteen had just returned from a sales trip,
his latest effort at turning his company, Hetteen Hoist and
Derrick, into a flourishing concern. It was proving to be a
difficult task. Far removed from more populated, lucrative
markets, Hetteen Hoist and Derrick was struggling in its
eighth year of business, scoring only a modicum of success
as a custom fabricator of specialized farm implements and
tools. Hetteen's latest business trip had achieved
lackluster results, and he initially was unimpressed with
Johnson's snowmobile. Before long, however, one of the
world's preeminent snowmobile manufacturers was established,
spawning the creation of Arctic Cat snowmobiles and a new
form of winter recreation for millions of people.
Johnson's prototype had been built at the request of a local
resident, Pete Peterson, who asked the manufacturer to
fabricate a 'gas-powered sled.' The proceeds from the sale
of Peterson's snowmobile enabled Hetteen Hoist and Derrick
to make payroll, tempering Hetteen's view considerably, and
shortly thereafter another Roseau local placed an order for
a gas-powered sled, as demand for the novel snow machines
began to build. By the end of the winter of 1955-56,
Hetteen's company had constructed five snowmobiles; the
following winter 75 machines were built, and during the
winter of 1957-58, more than 300 snowmobiles were produced
by Hetteen and his workers. In the space of a few short
years, the primary business of Hetteen's company had
switched from fabricating farm equipment to building and
testing machines designed for snow travel. Hetteen, by this
point, was hooked.
For years, Hetteen had endeavored to sell the straw cutters, post
setters, and other equipment his company made to markets
outside Roseau, but had found little success. With
snowmobiles, he sensed the opportunity to achieve the
success that had eluded him with agricultural machinery.
Early on he realized that to make his new product a success
in distant markets it would have to be marketed as a
recreational device, but during the late 1950s public
interest in snowmobiles was essentially nonexistent, a
hurdle Hetteen would overcome by launching an ambitious
public relations campaign. In March 1960, Hetteen and three
of his cohorts took their snowmobiles to Alaska and
completed an 1,100-mile trek from Bethel to Fairbanks in 18
days, drawing the attention of newspaper reporters, magazine
writers, and ham radio operators.
Hetteen returned to Roseau pleased by his success in piquing public
interest in snowmobiles, but his arrival home did not meet
with applause or congratulatory pats on the back. Hetteen
Hoist and Derrick had since been renamed Polaris Industries,
Inc. and capitalized by local investors, who were somewhat
miffed that Hetteen had abandoned his duties at Polaris and
gone to Alaska. As this dispute over the future course of
the company was being played out, Hetteen was approached by
a group of investors from Thief River Falls, Minnesota. Led
by L.B. Hartz, a successful food broker and supermarket
owner, the group offered to financially back Hetteen if he
moved his company to Thief River Falls; Hetteen declined,
and in May 1960, two months after completing his successful
trek in Alaska, Hetteen sold his controlling interest in
Polaris and returned to Alaska, where he hoped to start a
new career as a bush pilot and frontiersman.
Hetteen's second visit to Alaska was not as successful as
his first. After several months of working at isolated
airstrips as a pilot and mechanic, Hetteen decided to accept
Hartz's offer and renew his interest in designing, building,
and testing snowmobiles. By Christmas 1960, when Hetteen
arrived in Thief River Falls, financial arrangements already
had been made to provide him with a co-signed note for
$10,000, which he used to rent a vacant 30- by 70-foot
grocery warehouse and start his new business, Polar
Manufacturing Company.
Polar Manufacturing opened its doors on January 2, 1961, and
initially manufactured electric steam cleaners (Polar Model
#24) and a black light device
to kill insects called 'Bug-O-Vac' to raise enough money to
begin snowmobile production in earnest. The first
snowmobile, the 'New Polar 500,' was completed by the end of
the year and marketed as a utility model for use by
forestry, power and light, telephone, and oil exploration
companies. Although Hetteen had wanted to develop
snowmobiles as a recreational product nearly from the outset
of his involvement with the machines, he knew he needed to
develop a need for snowmobiles before he could begin to
inspire a desire for them.


1961 Polar
Manufacturing headquarters

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